Our good friends at DemoDuck asked us to make a video about the health benefits of hugging. So we proposed writing a catchy song and telling the story through a set of fun characters: a depressed clown, a stressed out worker, and a very distracted teen.
We all collaborated on the lyrics, lead by Justin from Diamond Youth who did all the music and singing. Then for character design and illustration we had the pleasure to collaborate with the great Ana Sanfelippo and Eugenia Mello who did an awesome job. Finally we had a crazy but fun ride rigging and animating all of the very different 14 characters to fully bring them to life. It was an ideal project and we all had a lot of fun making it happen. So share it and spread the word if you like it! :)
Production: Demo Duck Creative Direction: Ale Pixel, Demo Duck Direction: Ale Pixel Character Design & Illustration: Ana Sanfelippo, Eugenia Mello Storyboards, Color, Design, Typography: Ale Pixel Animation, Composition, Editing: Ale Pixel Song: Justin (from Diamond Youth) Date: 2013